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Advertising cards

 Subject
Subject Source: Art & Architecture Thesaurus
Scope Note: Cards distributed by merchants or manufacturers to advertise or promote their business or product, sometimes as premiums. For small printed sheets or cards bearing tradesmen's advertisements from the 17th through the 19th century, use "trade cards." For cards made later, bearing the name and address of a business concern and the name of its representative, and intended more for information than for advertising, use "business cards." For cards made later and issued primarily to be collected, with or without advertisements on them, use "collecting cards." For cards intended to be posted as public advertisements, use "posters" or its narrower terms.
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Found in 5 Collections and/or Records:

American Trade Card Collection

 Collection
Call Number: AOB 3
Abstract:

The collection consists of illustrated 19th century trade cards (small printed cards, bearing tradesmen’s advertisements and including an illustration); early 20th century advertising cards which were distributed by merchants or manufacturers to advertise or promote their business or product; and a small number of collecting cards.

Dates: circa 1870-1950
Found in: Robert B. Haas Family Arts Library Special Collections > American Trade Card Collection

Collection of advertisements that depict American history

 Collection
Call Number: WA MSS S-2622
Abstract: This collection consists of collecting cards, advertising cards, sticker books, sheet music, and printed ephemera that document popular culture images of the United States and North America, as viewed chiefly by countries throughout Europe, including France, Great Britain, Belgium, Germany, Italy, and Spain. The collection provides depictions of American subjects and themes from primarily European viewpoints used by companies to advertise their products or as premiums accompanying products....
Dates: 1870-2004, bulk 1887-1970, 1870-2004, bulk 1887-1970
Found in: Beinecke Rare Book and Manuscript Library > Collection of advertisements that depict American history

William Helfand collection of medical ephemera

 Collection
Call Number: Pam Coll 8
Abstract: The collection contains printed ephemera related to medicine and pharmacy either arranged in albums by William Helfand or donated in loose form. These include trade cards (some on marijuana and street drugs), postcards, advertisements in various formats for patent medicines and devices, advertisements for cancer cures, playing cards, cards of famous scientists and physicians, stock certificates for pharmaceutical companies, photographs of old pharmacies, pharmacy prescription envelopes,...
Dates: 1817-2007
Found in: Medical Historical Library, Cushing/Whitney Medical Library > William Helfand collection of medical ephemera

Medical trade card collection

 Collection
Call Number: Pam Coll 6
Abstract:

This collection contains about a thousand chromolithograph advertising trade cards related to health, nutrition, and remedies, published from the late nineteenth to the early twentieth century. The majority of the trade cards were produced by the Liebig Extract of Meat Company, Antwerp, Brussels, founded in 1865. Other trade cards in the collection were distributed mostly by American patent medicine manufacturers.

Dates: ca. 1872-1958, bulk 1885-1910
Found in: Medical Historical Library, Cushing/Whitney Medical Library > Medical trade card collection

Betsy Beinecke Shirley collection of American children's literature

 Collection
Call Number: GEN MSS 764
Abstract: Collection consists of manuscripts (correspondence and drafts of writings), illustration material (drawings in all media, photographs, book dummies, and printing blocks and plates), and publication proofs by various authors and artists including Louisa May Alcott, Alexander Anderson, Louis-Maurice Boutet de Monvel, Gelett Burgess, Harrison Cady, Palmer Cox, F. O. C. Darley, W. W. Denslow, Jo Mora, Peter Newell, and Symeon Shimin, as well as work produced for the McLoughlin Brothers...
Dates: 1640-2001
Found in: Beinecke Rare Book and Manuscript Library > Betsy Beinecke Shirley collection of American children's literature